You work very hard...day in and day out to get traffic (free and paid) to your site, only to have your visitor leave because your website looks "junky and unprofessional!" The truth is, nobody wants to buy trash ! That's exactly what's in the visitors mind when they see your website that doesn't have a professional eCover representing your 'fabulous' product. I mean, don't get me wrong. You may have the best product in the world, and you'll know that - but if your site looks trashy, your products must be too right? It's just some simple in-built psychological association that people have. Here's a simple example... I'm a movies freak and I watch a lot of movies. I see so many that I now get selective as to which ones I will watch and rent on DVD. So to filter down and decide which one I will pick as I skim through the movie covers. When I find a cover that catches my eye, I'll go into the film details and ch...
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